Following up on our success with a Wolverine shoot last fall, the MW team again gave us the assignment of shooting more images- highlighting factory workers this time- wearing Wolverine boots and clothes. We shot at a great looking factory I had used a couple of years earlier on a 3M job in New Prague, MN. Cool looking interiors of grease, metal and big machines. Again, we used mostly actual workers doing what they do and shot on a Saturday so we would have run of the place. I Spent most of the day crawling around on a greasy factory floor. Can't beat that!
Photographer: Jim Henderson
Producer: Conor Callahan
Group CD: Steve Casey
Art Director: Cameron High
VP/Director of Production: Stan Prinsen
Sr Producer: Heather McQueen
Wolverine Marketing director: Kelly Redinger
Photo Assistants: Duane Lage, Mike Handley
Agency: Martin Williams
